Contextual overview of SAP NetWeaver MDM
Markus Ganser 
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SDN features a new article on SAP NetWeaver Master Data Management (MDM) emphasizing the business strategy and business implications involved.
So, this rather non-technical article sheds light on the overall business strategy followed when implementing MDM, it gives clear insight into the scenario approach, verticalization and extensibility of the product, and finally stresses the importance of MDM as a pillar for companies seeking to operate on the basis of an enterprise service-oriented architecture.
Check it out by clicking the URL above, it's also worthwile reading for techies.
Best wishes,
MarkusMarkus Ganser joins the product management team of SAP Master Data Management
